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Market research
- Call cycle planning by country manager
- Regular individual visits and seminars
- Contacts with opinion leaders
- Sales targets
- Implementation of marketing activities in accordance with the approved plan
Marketing activities
- Campaigns for product launch
- Product management
- Marketing plan proposals
- Implementation of marketing activities in accordance with the approved plan
- Marketing material -preparation and approval of marketing materials and campaigns in accordance of local legislation
- Co-ordination of centralized production or adaptation of promotional materials for Baltics
- Marketing and PR events - symposias, seminars, exhibitions, direct mailings
- DTC - direct to consumer campaigns
- Co-operation with ditributors and pharmacy retail chains
Consultancy services
- Consultancy for optimal distribution setup in Baltics
coordination of orders and monitoring of stock levels
collection of sales data - Development of Baltic contract manufacturing
relabelling operations according to quality control procedures proposed by manufacturer
Baltic Pharma Center Sales force
- Pharmacy or medical background + sales training
- Pharmacy orientated sales reps - OTC, campaigns, merchandising
- Medical representatives for specialists and GPs
- Call cycle planning and follow-up
- Exclusive medical and pharmacy sales reps
- Flexible system of renting of sales force for campaign periods or full year basis
Medical sales representatives
- Call cycle planning by country manager
- Regular individual visits and seminars
- Contacts with opinion leaders
- Sales targets
- Implementation of marketing activities in accordance with the approved plan
Pharmacy detailing
- Call cycle planning
- Seminars and trainings of front-desk pharmacists
- Monitoring of stock levels
- Merchandising
- Questionnaires and research
- Transfer orders
Software development (CRM)
- Database including records of categorized pharmacies, clinics, hospitals and doctors
- Medical reps are recording visits electronically - subject, materials, feedback
- Sales data collected from wholesalers and transferred electronically
- Reports
- Visits’ and sales analyses
Regulatory services in Baltics
- Marketing authorization applications
- Information for compiling dossier according to local requirements
- Assessment of registration files
- Translations to local languages
- Registration procedure follow-up
- Variations and renewals to MA
- Package development (Baltic Pack Requirements)